This was my first personal website - created from scratch to finally bring all parts of my professional journey into one coherent place. Until then, my experience lived across CVs, scattered files and disconnected platforms. The goal was to build a clear, credible and modern digital identity that could present my background in marketing, digital transformation and AI in a structured, accessible and scalable format. The result became a unified platform that showcases my skills, projects and growth in a professional yet minimalist way.

My Tasks:

The project was approached as a full-cycle UX, content and branding initiative, with a strong emphasis on clarity, narrative structure and scalability.

• Conducted an analysis of my professional background to define the core narrative and content architecture.
• Developed a clean information structure focused on linear storytelling: identity → expertise → achievements → project cases → contact.
• Designed a minimalist, responsive interface aligned with my professional tone and personal brand attributes.
• Created a modular system for presenting case studies spanning marketing, transformation and IT domains.
• Wrote all content from scratch, ensuring consistency, seniority of voice and alignment with international standards.
• Delivered a performance-oriented build with accessibility considerations and SEO-ready structure.

My Perspective:

Building your first personal website is like writing a biography while you’re still very much alive - you keep discovering chapters you forgot existed. The process forced me to step back, look at the whole trajectory of my career and translate years of experience into a narrative that actually makes sense. And yes, I definitely over-optimized things at least twice, but in the end the site feels exactly like it should: simple, honest and unmistakably mine.

The company needed a modern catalogue that reflected its evolving identity, expanding international presence and renewed focus on mission, values and people. The existing materials lacked consistency and could not present both the technical depth of the product line and the human side of the organisation. The result was a fully redesigned 250-page catalogue concept - blending high-end 3D product renderings with multi-day employee photography - that created a cohesive narrative and a strong, value-driven brand story. Although the catalogue was never printed, it stands as a complete, production-ready blueprint for future communication.

My Tasks:

The project centred on the complete redesign of a 250-page catalogue, integrating branding, visual communication and content architecture into one scalable system.

• Conducted a full audit of the previous catalogue to identify layout inconsistencies, content redundancies and narrative gaps.
• Created a new design framework aligned with the updated corporate identity and flat-design standards.
• Built a modular page system enabling consistent visual hierarchy and readability across 350+ product variations.
• Directed multi-day photoshoots of employees across departments to humanise the catalogue and strengthen employer-branding elements.
• Incorporated high-quality 3D cable renderings to elevate technical presentation and establish a premium visual standard.
• Restructured the catalogue into logical chapters combining product presentation, company mission, values and team identity.
• Collaborated with Sales, Marketing and Product Management to validate all technical and descriptive content.

My Perspective:

This project was a creative dream - and the kind that stays with you. Bringing together premium 3D product renderings with authentic, multi-day employee photography was an opportunity to show the company not just as a producer of cables, but as a team with purpose, values and character. Seeing these worlds merge in one narrative was incredibly satisfying. The only downside? It never made it to print. And that still stings. This catalogue had everything to become a TOP project - structure, beauty, depth, and a story worth telling. For now, it remains Bronze only because it’s unfinished. But if it ever gets completed, I know exactly where it belongs.

This was the company’s first creative internal event designed to bring life, interaction and positive energy into a traditionally rigid, operationally focused organisation. With employees spread across four countries and limited cultural engagement, the EURO 2024 prediction game became a group-wide initiative to build connection and spark healthy competition. The outcome exceeded expectations: more than 300 employees - nearly two-thirds of the entire company - took part,

My Tasks:

The project was delivered entirely in-house by the international marketing team and required fast coordination across departments and locations.

• Designed a dedicated landing page where employees could submit match predictions for the entire EURO 2024 tournament.
• Implemented automated scoring logic, results updates and transparent ranking across all participating countries.
• Managed end-to-end communication: teaser campaigns, match-day updates, standings announcements and internal social content.
• Coordinated prize structure, including an international travel reward for the winner.
• Developed all legal and organisational elements: competition rules, data handling and approval workflow.

My Perspective:

Watching a conservative, process-driven organisation suddenly get emotionally invested in football results was honestly hilarious and deeply satisfying. The best part? Seeing people across four countries refreshing rankings and trash-talking each other in meeting rooms. It was the first time I felt the company genuinely come alive. And the fact that we built everything internally - from landing page to scoring logic - made the whole thing even sweeter.

Before the project, product information was scattered across multiple unconnected sources, leading to duplicated work, inconsistent data and difficulties producing reliable documentation for international markets. Cable Cloud was designed as a central PIM platform that unified over 350 products, automated multilingual documentation and created a scalable, accurate and future-proof system for product data. It became one of the key pillars of SKB’s digital transformation roadmap, significantly reducing manual workload and improving data reliability across the organisation.

My Tasks:

The transformation followed an iterative, Agile-influenced approach

• Conducted a cross-departmental needs assessment and defined the project scope, data model and workflow structure.
• Designed a centralised PIM architecture enabling automated documentation output in four languages.
• Coordinated sprints with IT, Marketing and Product teams to validate data structures, integration points and UX requirements.
• Implemented new workflows for data governance and trained end-users across the organisation.
• Conducted quality assurance, risk reviews and change-control processes before full release.

My Perspective:

This project felt like solving a giant puzzle where every piece represented a product attribute - except half the pieces were missing, mislabeled, or living in someone’s Excel file from 2018. Designing the system was intellectually satisfying: the more complex the data structures became, the more enjoyable the challenge. If I had to summarise it: the moment everything finally clicked into a single, coherent ecosystem was one of those „yes, this is why I love digital transformation” moments.

Existing CMS solutions did not fit SKB’s structure, multilingual needs or the demands of the new corporate website. The custom CMS changed that completely: it introduced roles, permissions and a safe, design-protected environment connected directly to Cable Cloud for real-time product data. Today, more than a dozen employees across four countries use it confidently, enabling a seamless and scalable content operation.

Change Process:

• Defined the CMS architecture with granular roles and access levels to ensure design elements could not be modified - only content, text and structured information.
• Designed UX wireframes focused on simplicity, clarity and minimal cognitive load to encourage adoption.
• Implemented a modular content structure aligned with the new website’s information architecture and visual system.
• Coordinated the development and tested integrations with the Cable Cloud PIM to enable live, always-current product data on the website.
• Prepared both technical and functional documentation for long-term maintainability and onboarding.
• Delivered concise training sessions (30 minutes) enabling immediate use by teams across regions.

My Perspective:

After years of working with Joomla, WordPress, Pimcore and Typo3, I finally understood the real value of a system that does exactly what the organisation needs - no more, no less. Building a CMS that is impossible to break, easy to learn and actually pleasant to use felt incredibly rewarding. Watching people realise that they can publish content without fear - and do it well - was one of the most satisfying outcomes of the entire digital transformation.

The company needed high-quality visual materials that could unify brand identity across digital channels and support the upcoming corporate catalogue. Over five days, we produced a full photographic portfolio: individual portraits for every SKW employee, premium editorial-style portraits for top management, and a documentary-style visual story of the production and logistics workflow. The result was a consistent, modern and professional image library prepared for implementation on the website and in the new 250-page catalogue.

My Tasks:

• Coordinated a five-day photo production covering employees, management and operational processes.
• Developed visual concepts for two styles:

- professional portraits for all SKW employees,
- high-end editorial portraits for top management inspired by Time, Forbes and Caravaggio-style chiaroscuro.

• Directed photographers and managed on-site logistics to ensure visual consistency across all sessions.
• Designed the shot list, storytelling structure and integration points for catalogue and website use.
• Supervised selection, retouching and preparation of all final assets for digital and print applications.
• Ensured alignment with brand identity and future communication needs across SKB Group.

My Perspective:

This project was a perfect mix of creativity, logistics and controlled chaos. Photographing an entire company in five days is already a challenge - but adding Caravaggio-inspired lighting for top management turned it into something truly special. These photos finally gave SKB the visual identity it deserved.

The company needed a complete library of high-quality product videos to support sales, marketing and technical communication across international markets. The project involved producing 97 videos in a consistent visual and narrative style. All recordings were completed during a five-day shoot in Prague, covering product preparation, lighting setups and controlled studio conditions. While filming concluded successfully, the videos remain in post-production, which is why the project currently holds a Bronze rating.

My Tasks:

• Produced a detailed shot plan and visual structure for 97 product videos.
• Prepared all cable products for filming, ensuring technical accuracy and consistent visual presentation.
• Coordinated a five-day studio shoot in Prague, managing logistics, equipment, timelines and production crew.
• Directed video sequences to ensure clarity, product focus and brand coherence.
• Oversaw post-production workflows, including editing, 2D/3D animations and narrative voice-over preparation.
• Managed communication between production, marketing and technical teams for accuracy and alignment.

My Perspective:

Filming 97 product videos in five days felt like running a marathon inside a studio. The only frustrating part? Waiting for post-production to fully catch up. Once everything is finished, this project has the potential to be much more than Bronze.

The goal was to redefine how industrial cables are presented and shift from standard HD packshots to premium, hyperrealistic 4K product visualisation. We created a completely new visual language that combined high-tech aesthetics, detailed 3D cross-sections, realistic material behaviour and precise light modelling. The project delivered over 1,000 4K renders covering more than 300 products - setting a new benchmark for SKB’s product communication and generating an immediate “WOW effect” across the organisation.

My Tasks:

• Developed the creative direction based on hyperrealism, high-tech visual language and premium jewellery-style presentation.
• Defined the rendering standards: 4K resolution, precise material textures, realistic reflections, micro-details and controlled lighting.
• Collaborated closely with the 3D animator to translate the artistic vision into consistent, technically accurate assets.
• Created a full specification of cable cross-sections to ensure absolute product fidelity.
• Supervised refinement cycles, adjusting colours, material haptics and light behaviour to achieve near-photographic realism.
• Coordinated the production of 3 shots per product for over 350 individual cables - totalling more than 1,000 unique renders.
• Prepared assets for integration into the corporate website, catalogue and PIM-driven documentation.

My Perspective:

This was one of the most exciting projects of my entire career. For the first time, industrial cables looked like luxury objects - almost like pieces from Pandora or Swarovski. The animator nailed the artistic vision on the first try, which almost never happens. Working in 4K pushed everything to a higher level: every texture, every reflection, every micro-detail had to be perfect. This project also proved to me that with full professionalism and the right creative vision, even something as seemingly mundane and unremarkable as a cable can be transformed into a piece of art.

The organisation had very limited high-quality video content before this project. The goal was to create a comprehensive and versatile video library that would showcase SKB’s projects, people, values and ESG commitments across all four countries. Over several months, we produced an extensive series of case studies and ESG films, recording more than 100 people in over 70 locations - from factories and logistics centres to rooftops, tunnels, offices and international customer sites. This became the company’s first large-scale, modern video ecosystem and provided enough material to fuel LinkedIn content for the next two years.

My Tasks:

• Developed the creative direction for all video formats: case studies, ESG films and employee stories.
• Designed the narrative structure for each series, ensuring consistency across countries and business units.
• Managed the entire production cycle: planning, scheduling, location scouting and on-site coordination.
• Directed all interviews, scenes and storytelling elements to ensure authenticity and clarity.
• Collaborated closely with the Austrian filmmaker responsible for shooting and technical execution.
• Co-edited all films to refine pacing, narrative flow and brand alignment.
• Ensured the entire output was ready for multi-purpose use: website, social media, LinkedIn calendar and internal communications.

My Perspective:

Storytelling in marketing is more than filmmaking - it’s the art of giving structure, emotion and meaning to what a company does. Products, values, ESG initiatives, customer relationships, even daily work routines - all of these become infinitely more powerful when shown as real stories rather than abstract concepts. This project allowed me not only to author these stories, but to build them, moment by moment, through interviews, project showcases and glimpses into employees’ personal lives.
Being fully involved in the creative direction and co-creation of every single film was a unique experience. I was able to see the company up close - in its projects, its people, its challenges and its ambitions - and translate all of that into a coherent narrative library that will shape communication for years. Watching everything back-to-back would take nearly 1 hour and 30 minutes of continuous footage, and together with the product videos almost half a day. That’s not just content - that’s the living, breathing story of the company.

The organisation needed a consistent, modern and unified visual identity that could function across four countries and multiple business units. The previous branding lacked coherence and created execution problems in digital, print and corporate materials. The new visual identity introduced a refined logo, updated colour system, typography, layouts and a complete brandbook. Although the creative direction was well-received, implementation across the group was slowed by numerous legacy execution issues, extending the rollout timeline.

My Tasks:

• Directed the full refinement of the SKB logo, including removal of outdated elements and creation of a clean, scalable version.
• Developed the complete brandbook covering typography, colour system, layouts, grids, photography style and usage rules.
• Designed a unified visual system for materials across four countries and multiple business units.
• Oversaw the creative direction while managing implementation teams responsible for print, digital and corporate assets.
• Coordinated the rollout process and supported teams in correcting legacy inconsistencies and technical mistakes.
• Ensured alignment with the future corporate website and product communication standards.

My Perspective:

The creative part was extremely satisfying, especially refining the logo and building a modern system around it. The rollout took longer than expected, mostly due to legacy issues, but the end result finally gave the company a clear, unified and professional identity to build on.

The goal was to create a unified, modern and modular corporate website system for four companies within the SKB Group. The previous websites were outdated, inconsistent and unable to support the organisation’s new communication standards or rich media assets. The new platform introduced a fully redesigned UX, a clean design system, mobile-first layouts and deep integrations with ERP and the Cable Cloud PIM. Despite content delays and implementation errors that slowed the rollout, the project delivered a significant qualitative leap - becoming the primary showcase for 3D renderings, video libraries and new brand identity elements.

My Tasks:

• Created the entire UX foundation starting from hand-drawn sketches, evolving into detailed wireframes and final desktop/mobile/tablet designs.
• Led creative direction in collaboration with a top-tier external designer to shape the visual language and interaction model.
• Defined content architecture and modular layout system for all four websites (SKW, SKB, ICS, PRAKAB).
• Coordinated work between external front-end and back-end teams to ensure proper implementation and scalability.
• Oversaw integration with ERP systems and the Cable Cloud PIM for automated, real-time product data.
• Managed internal stakeholders, content creation and concept iterations throughout the build phase.
• Supervised design QA, functionality testing and launch support across multiple country teams.

My Perspective:

This project was a full digital transformation journey disguised as a website build. Starting from paper sketches and ending with a fully integrated, multi-company platform. The collaboration with a world-class designer and the external development team worked beautifully - every week felt like putting another piece of a complex machine together.
The frustrating part was the slow pace of content creation and the implementation errors that resulted in a poor quality launch. Without those internal obstacles, this would have easily been a Gold-level project. Still, seeing the final platform become the perfect home for our 3D renders, films and photography makes all the effort worth it. It finally gave the group a digital presence that matches its ambition.

SECUNDO operated in the photovoltaic installation market for corporate clients, but rapid growth created operational chaos: manual recording, disconnected tools, no process oversight and constant verbal coordination between teams. The lack of a unified system caused errors, delays and limited scalability. The ERP initiative established a single structured environment - Microsoft Business Central by Kumavision - enabling consistent workflows, centralised data and full operational visibility across sales, logistics and project delivery. After several iterations, the organisation transitioned entirely to the new system.

My Tasks:

• Initiated the digital transformation effort and advocated internally for structural change.
• Secured budget approval and researched available ERP options suitable for a fast-growing technical services company.
• Conducted workshops to raise awareness of process gaps, risks and transformation benefits.
• Led the selection process for both the tool and the implementation partner (Kumavision).
• Mapped end-to-end processes across sales, warehousing, project delivery and administration.
• Collected, structured and prepared initial data sets for migration.
• Delivered the project to the incoming on-site project manager once the implementation phase was ready to begin.

My Perspective:

Helping a company move from manual notes, memory-based coordination and overflowing warehouses into a structured ERP environment is one of the most rewarding forms of transformation. This project reminded me how powerful a well-chosen system can be when people finally see their daily chaos mapped into organised processes. Starting as the lone advocate for change and ending with a team fully aligned around Business Central was a great confirmation that even small organisations can embrace big transformation when guided the right way.

SECUNDO needed a modern, clear and trustworthy website to support its growing photovoltaic business. The old site lacked structure, coherence and credibility, making it difficult to communicate the company’s capabilities to corporate clients. The new website delivered a clean UX, updated visual language and a streamlined content structure. Although smaller in scale compared to the SKB Group platform, it provided SECUNDO with a professional digital presence aligned with its services and growth ambitions.

My Tasks:

• Designed the site architecture and user flows based on SECUNDO’s service model in the photovoltaic market.
• Created initial sketches and wireframes, transforming them into desktop and mobile layouts.
• Developed the content structure and messaging to ensure clarity and consistency.
• Coordinated with external designers and developers during implementation.
• Ensured the website reflected the company’s identity and supported the upcoming ERP transformation.

My Perspective:

Building a smaller site after working on large-scale platforms felt refreshingly focused. The challenge here was simplicity - finding the right way to present a growing company without overcomplicating its message. This project proved that even with limited scale, good structure and clean UX can dramatically improve trust and professionalism. For SECUNDO, the website became an important milestone on their digital maturity journey.

SECUNDO needed foundational video materials to strengthen its brand presence and communicate authenticity in the regional photovoltaic market. The company had almost no visual storytelling assets, so we produced a compact but high-quality series of films focused on people, values and real project work. Although the scale was modest (a dozen videos), the output significantly elevated the company’s image and positioned SECUNDO as a people-driven business rooted in the Salzkammergut region.
My Tasks
Developed the creative direction and narrative structure for the full series.
Managed end-to-end production together with the same Austrian filmmaker from later SKB projects.
Directed interviews, on-site scenes and story flow to maintain a consistent human-centred message.
Selected locations and coordinated logistics across multiple filming days.
Co-edited the final videos to refine pacing, tone and visual cohesion.
Prepared the content for use across the website, social media and sales presentations.
My Perspective
This project was smaller than the large-scale SKB video universe that came later, but in many ways more intimate. Focusing on people rather than infrastructure or ESG frameworks allowed us to capture the spirit of the company - the feeling that SECUNDO is built by real individuals, not abstract processes. The collaboration with our filmmaker was, as always, effortless, and the quality we achieved with limited resources convinced me yet again that storytelling doesn’t depend on scale. It depends on people.

SECUNDO needed a unified visual identity that could reflect both its professionalism in photovoltaic installations and its strong roots in the Salzkammergut region. The old visuals lacked cohesion, clarity and a recognisable character. The new identity introduced a refreshed logo, complete brandbook, typography system, colour palette and a visual language inspired by local aesthetics. While the scale was smaller than the SKB Group rebranding, the project successfully established a modern, authentic and regionally grounded brand system.

My Tasks:

• Directed the full redesign of the SECUNDO identity, from logo refinement to the final brandbook.
• Developed a visual direction influenced by the cultural and natural character of the Salzkammergut region.
• Created guidelines for typography, colour system, layout grids and photographic style.
• Designed templates for marketing materials, presentations and sales documents.
• Coordinated designers and ensured consistent application across all brand touchpoints.
• Oversaw the rollout of the new identity across digital channels, print materials and office communication.

My Perspective:

Working on SECUNDO’s identity felt like translating a region into a brand. The Salzkammergut influence gave the project authenticity and warmth that set it apart from typical technology-driven design. Even with a smaller scale than large corporate rebrandings, this project reaffirmed how powerful a well-crafted identity can be when it resonates with a company’s local story and the people behind it.

This was a central communication project for a major public-sector programme in Poland. The goal was to deliver a high-quality, multi-format webinar series combining film-level production, expert lectures, public consultation mechanisms and interactive workshops. The event required simultaneous coordination of four parallel workshop rooms, pre-recorded lectures, online voting tools and a dedicated event website. The final output set a new quality benchmark for digital public communication during the pandemic.

My Tasks:

• Coordinated the full production workflow, including studio work, filming and on-site logistics.
• Managed pre-recorded expert lectures and ensured their integration into the live event.
• Oversaw planning and execution of four parallel workshop rooms running simultaneously.
• Designed and co-managed the event website, including registration and voting functionalities.
• Ensured consistent communication, visual integrity and technical quality across all event modules.
• Collaborated with film crews, moderators, public-sector stakeholders and technical teams.

My Perspective:

Working on a public-sector project in Poland was a fascinating shift from the private-sector world - and a necessary lesson. The scale, visibility and responsibility were exciting, especially with film-level production and a complex live event structure. But it also confirmed something important for me: I enjoy transformation, creativity and clarity far more than navigating political environments. Great experience once - but definitely not my future.

This description is intentionally long, because the project brought together an exceptional number of parallel actions - from strategy and sales to logistics, production and experience design. When I joined DENTONET, Asysdent had a clear potential but underperformed: around 300 participants in a 1,000-seat auditorium, only seven small sponsors dissatisfied with attendance, and a conference that generated losses. My goal was to redesign the entire concept and turn it into a flagship product for both participants and partners.
For the fifth edition we created a completely new formula. The lecture format was rebuilt from 90-minute slots to dynamic 20-minute talks, combined with live speaker ratings and four parallel workshop tracks, giving each participant the freedom to build her own personalised Asysdent. In cooperation with key brands we grew the sponsor base to more than 25 companies, effectively creating a mini trade fair - including GSK, Colgate, Oral-B, Panasonic, Philips and Listerine all present at one event, under clear non-competition rules. Operationally, we redesigned the full experience: bundled tickets with hotel nights at ~60% below market price, free public transport passes, lunch included for participants and companies, and a strong focus on “value in the bag” - every company prepared gifts so that each attendee left with a full conference bag. The day concluded with a clubbing event combined with a fashion show choreographed specifically for the audience.
The impact was measurable. We reached over 1,090 participants, 18 lectures and 48 workshops, sold out tickets online within a month and pre-sold around half of the next edition during the event itself. Conference ratings exceeded 9/10 for organisation and venue, and 97% of surveyed participants declared they wanted to return the following year. From this edition onwards, Asysdent became a profitable, scalable product with realistic potential to host 2,500–3,000 participants, though by design we kept the cap around 1,000.

My Tasks:

• Reimagined the entire conference concept and format, positioning Asysdent as a premium, experience-driven national event.
• Personally negotiated sponsorships and partnership agreements with over 25 companies - including major global competitors - over six months and dozens of meetings.
• Redefined the lecture and workshop structure: shortened talks to 20 minutes, introduced live speaker ratings and designed four parallel workshop paths.
• Developed the full participant experience: hotel bundles with significant discounts, free city transport, lunch for participants and sponsors, and gift-driven value propositions.
• Planned and coordinated logistics: catering, reception, registration flows, ID badge printing, stage tests, AV checks and on-site exhibitor support.
• Selected and coordinated speakers, reviewed and refined more than 20 presentations, and ensured thematic coherence of the programme.
• Designed and executed the marketing campaign - industry media, email marketing, trade fairs and social media - leading to a sold-out event in one month.
• Built and led the project team: from working alone on the new concept at the start to coordinating nearly 50 people (staff, photographers, filmmakers, reception, logistics) in the days surrounding the conference.

My Perspective:

Asysdent 2018 is, without question, the best event marketing project I’ve ever delivered. I took something that had potential but was underperforming and turned it into a gold-standard product - creatively, organiz­ationally and financially. What made it special was the combination of roles: visionary, project manager, marketer and salesperson in one person. I was designing the concept, negotiating with global brands, planning logistics, checking decks at midnight and then standing in the auditorium watching 1,000 people enjoy something that, a year earlier, barely filled a third of the hall.
This project taught me that when strategy, creativity and execution align, you can radically change the trajectory of an event - and an entire community around it. Asysdent stopped being “just another conference” and became an annual celebration with its own mythology, waiting list and long-term growth path.

Olident required a professional and extensive video library of medical procedures to support dentists in clinical practice and reinforce its position as an educational leader. Across multiple filming sessions, we produced 41 full procedures, each in two language versions, creating one of the largest and most structured collections of dental instructional videos available in Poland at the time. This initiative improved the educational quality of the brand and set a content benchmark for future projects.

My Tasks:

• Created the full creative direction and visual concept for filming medical procedures.
• Designed the narrative flow, shot logic, angles and clinical framing to maximise educational clarity.
• Prepared procedure storyboards and filming guidelines for the on-set production team.
• Collaborated with the floor manager (kierownik planu), who oversaw day-to-day filming execution on set.
• Coordinated the scheduling of doctors, locations and bilingual recordings.
• Supervised the editing and post-production to ensure final content consistency across all 41 procedures.
• Delivered a complete audiovisual library ready for training, sales and online education.

My Perspective:

This project showed me how powerful creative direction can be even when you’re not physically running the film crew. Designing the visual logic and educational flow for 41 medical procedures - and then seeing the floor manager execute that vision flawlessly - was incredibly satisfying. It also gave me a deeper respect for clinical filming: you can’t “redo” most shots, you must anticipate everything, and yet the final videos must look clean, educational and effortless. A challenging project, but one that shaped my understanding of high-precision content production.

DENTONET operated across seven separate social media accounts, each run independently and with inconsistent activity, tone and results. The fragmentation made it difficult to grow the audience, coordinate communication or build a strong brand community. The project consolidated all profiles into one central, coherent channel, later connected with topic-focused groups and the fanpage of the Asysdent conference. The unified structure significantly improved content reach, simplified management and created a foundation for long-term, community-driven engagement.

My Tasks:

• Merged seven disconnected social profiles into one central, efficiently managed channel.
• Integrated the main profile with topic groups and the Asysdent event page to build a unified ecosystem.
• Developed a growth strategy combining organic methods and Meta Ads.
• Designed a popular on-site activation at trade fairs: free calendars in exchange for follows and likes in selected colours (highly effective).
• Increased the number of followers by 12,000+
• Created and moderated an active Asysdent discussion group that quickly became the heart of the community.
• Standardised posting guidelines, communication tone and content structure across the new unified channel.

My Perspective:

This was one of the few social-media projects that genuinely made sense - with a strategy, structure and measurable outcome. Most of my career experience with social channels showed me a sad truth: much of what companies call “marketing” is just copying what others do because “you have to” - SEO because you must, posts because you must, trade fairs because you must. Real strategic thinking often gets lost.
That’s why this consolidation felt different. For once, social media wasn’t a checkbox activity but an actual business tool. We cleaned the chaos, built something coherent, and created a living, active community around Asysdent. Compared to the usual “posting into the void for a handful of employee likes,” this was a project with a real heartbeat.

Email marketing was one of the most powerful and profitable tools within the DENTONET media ecosystem. Before the project, mailings were sent manually from Outlook, without reporting, segmentation or database maintenance - despite the company owning the largest dentistry-related contact base in Poland. The new system transformed email from an operational task into a fully commercial, high-demand media product. With an industry-leading database of assistants, hygienists and dentists, professional automation and detailed reporting, the mailing product became one of the most effective and scalable revenue streams in the organisation.

My Tasks:

• Created a commercial mailing product sold to dental companies eager to reach Poland’s largest verified database of assistants and dentists.
• Migrated mailing operations from Outlook to FreshMail - at the time the best email marketing system globally.
• Managed database integrity: continuous updates, cleaning, segmentation and high-accuracy contact maintenance.
• Designed email creatives, campaigns and landing pages when required by clients.
• Implemented systematic A/B/C testing of subject lines, send times and CTAs to increase OR and CTR.
• Automated delivery windows to optimise performance for different audience segments.
• Created detailed post-send client reports, supporting transparency and campaign optimisation.
• Built a yearly mailing calendar of ~100 sendouts (two per week), enabling companies to book placements months in advance.
• Generated approximately €100,000 annual revenue from the mailing product alone.
• Leveraged presence at major trade fairs and giveaway calendars to continuously expand and refresh the database.

My Perspective:

This project showed me what real marketing efficiency looks like: clear demand, measurable results and a product that practically sells itself when built correctly. The contrast with the “old world” - Outlook mailings, no reports, outdated contacts - was enormous. Suddenly we had the cleanest and most accurate database in the entire dental industry, representing 80% of all hygienists in Poland and nearly half of dentists.

DENTONET needed a modern, scalable and SEO-ready web portal to support its rapid growth as a leading dental media platform in Poland. The previous site was outdated, not responsive and limited in both content capacity and commercial space. The redesign introduced a fully rebuilt WordPress platform with a classic news-portal layout, mobile-first optimisation, improved SEO structure and an expanded advertising architecture. The result significantly increased visibility, engagement and monetisation potential.

My Tasks:

• Designed the full UX/UI structure based on the logic of top editorial portals.
• Built the new platform on WordPress, including a mobile version optimised for speed and readability.
• Expanded advertising inventory from 2 to 20 placements, increasing monetisation possibilities.
• Implemented content architecture supporting 3 new articles per day and 3 videos per week.
• Created a dedicated event calendar for dental conferences and exhibitions.
• Designed and configured a closed section for dentists with personalised access.
• Optimised the platform for SEO through structured categories, tagging, metadata and internal linking.
• Coordinated developers, editors and designers throughout the redesign and launch.

My Perspective:

This project proved how much impact a well-executed redesign can have on a media business. Watching the portal evolve from a simple website into a fully functional editorial ecosystem - with daily publishing, video content and strong SEO - was extremely satisfying. It also showed me how powerful WordPress can be when built properly. And above all, this redesign finally gave DENTONET the digital backbone it needed to grow its audience, visibility and advertising revenue.

Over three years, DENTONET underwent a complete transformation from an underdeveloped dental portal into the largest, most influential digital media ecosystem in the Polish dental industry. The organisation’s digital presence, sales model, email marketing, advertising inventory, social media ecosystem and event operations were rebuilt from the ground up. The result was a scalable, profitable and professionally structured media organisation with the strongest database in the market, a fully modernised portal, industry-leading mailing products, a unified social media presence and a flagship national conference attracting over 1,000 participants.

My Tasks:

• Redesigned the entire DENTONET portal into a modern, SEO-optimised WordPress platform with mobile support, premium sections and expanded ad inventory
• Built Poland’s most effective dental email marketing product: FreshMail automation, A/B/C testing, segmentation, reporting and a 100-mailing annual calendar generating ~€100,000 in revenue.
• Consolidated seven separate social media accounts into one channel, increasing the audience by 12,000+ followers and creating an active Asysdent community.
• Led the full reinvention of Asysdent 2018: 1,090 participants, 25+ sponsors (including direct competitors), 18 lectures, 48 workshops, bundled hotel packages, transport, gifts, catering and a sold-out edition.
• Oversaw production of 41 medical procedure videos in two languages, providing creative direction, structure and post-production coherence.
• Implemented restructuring across content, sales and marketing teams: clarified roles, introduced KPIs, created workflows, and stabilised daily operations.
• Managed partnerships, negotiations, sales pipelines and long-term media relationships to monetise newly created digital products.
• Introduced structured processes for data quality, content flow, advertising scheduling, CRM usage and lead management.

My Perspective:

Working at DENTONET was like running a small media transformation lab. I learned how to turn scattered ideas into real products, how to simplify complexity, and how to take an organisation from “doing things somehow” to operating with clarity and purpose.
To me, this period represents the essence of what good marketing and business development should be:
not chasing trends, not copying competitors, not checking boxes -
but building systems that genuinely work.
I transformed a budget portal into a high-performing media ecosystem, created products that sold out months in advance, built communities that lived beyond traditional channels, and delivered events that became industry institutions. Looking back, it was the place where I learned to combine vision, structure, negotiation, creativity and execution into one coherent approach.

The organisation relied on manual, paper-based contract processing, followed by hand-entered CRM updates - a workflow that generated errors, slowed onboarding and created operational bottlenecks. The goal was to replace the outdated flow with a fully digital contract system linked directly to CRM and connected further to automated email sequences and membership card processing. The result was a streamlined, error-reduced and fully traceable end-to-end onboarding experience for new members.

My Tasks:

• Designed the full digital contract flow in cooperation with an external technical provider.
• Replaced paper forms with an online contract interface connected directly to the CRM system.
• Built data mappings to ensure automatic, error-free transfer of client information.
• Connected CRM triggers to automated email marketing sequences tailored to each client profile.
• Integrated the system with the membership card production workflow to eliminate manual steps.
• Tested end-to-end data consistency and supervised implementation across operational teams.

My Perspective:

This project showed me how dramatically a single well-designed digital workflow can improve an entire organisation. Watching paper forms, manual data entry and constant errors disappear - replaced by a clean, automated pipeline - was a small but meaningful transformation. It’s the kind of change that doesn’t make headlines, but makes everyday work faster, clearer and far less frustrating.

After leaving Connectis, I was invited by the manager of a club where I organised tech events to support the backstage operations of Warsaw Fashion Week. Although short in duration, the project required professional, high-pressure coordination: managing fitting schedules, directing backstage traffic, overseeing spaces for models, designers and hairstyling teams, and ensuring precise runway timing. Over three days, the backstage ran flawlessly - a remarkable achievement given the intensity and complexity of fashion event logistics.

My Tasks:

• Managed the full backstage schedule, including fittings, outfit sequencing and designer coordination.
• Oversaw organisation of backstage workspaces for hair, make-up, models and designers.
• Controlled runway timing and cues, releasing models on stage using backstage monitors.
• Ensured smooth cooperation between production staff, designers and technical teams.
• Maintained continuous communication to keep the entire backstage aligned and on time.
• Delivered stable, reliable operations across all three days of the event.

My Perspective:

Stepping into the fashion world, even briefly, was unexpectedly fascinating. Backstage at Fashion Week is organised chaos - creative, fast, intense - and managing it felt like running a small city behind the curtain. The work went so well that I received a job offer to join the industry full-time. Looking back, saying “no” was probably the moment I diverged from a career that might have led to Monaco, running shows for Gucci or Prada. Still, the experience itself was brilliant - a completely different world, and a surprisingly enjoyable one.

PURE SKY CLUB needed an attractive cultural programme that would bring members together and strengthen the club’s value proposition. To achieve this, I established a partnership with Tomasz Raczek, the most recognisable film critic in Poland. Every month he hosted a curated film screening followed by an in-depth discussion with the audience. Alongside this flagship event, the club ran two additional weekly film screenings supported by tailored announcements and communication. The series quickly became one of the club’s most engaging and distinctive member experiences.

My Tasks:

• Established and managed the partnership with Tomasz Raczek as the lead moderator and film expert.
• Co-created the monthly screening schedule and curated film list together with Raczek.
• Produced weekly film announcements and editorial introductions for the club’s cinema programme.
• Organised logistics for screenings, including equipment, seating setup and flow management.
• Oversaw communication to members and promoted each session as a signature club experience.
• Ensured the programme ran consistently and delivered long-term value for the membership base.

My Perspective:

As someone who loves cinema, this project had a special charm. Working directly with Tomasz Raczek - a living institution of Polish film criticism - and building a space for thoughtful discussions was both professionally rewarding and personally fulfilling. It felt like bringing a piece of real cultural life into a business environment, and the members responded with genuine enthusiasm. A small project in scale, but one of the most meaningful for me.

PURE SKY CLUB needed a faster, more personal and more responsive way to communicate with prospective and current members. Email responses were slow, phone availability was inconsistent, and many potential leads dropped off before receiving the information they needed. Implementing LiveChat created an instant communication channel that transformed both sales conversations and member support. The demand grew so quickly that two employees were eventually assigned full-time to handle LiveChat interactions - turning it into one of the club’s most effective service tools.

My Tasks:

• Selected and implemented LiveChat as the new real-time communication channel for the club.
• Designed conversation flows, response templates and service scenarios for sales and support.
• Integrated LiveChat with the CRM to ensure structured lead capture and follow-up processes.
• Created operational guidelines and communication standards for staff using the tool.
• Trained the team in live conversation management, tone of voice and response prioritisation.
• Monitored performance and optimised availability hours based on traffic patterns.
• Oversaw transition to a dedicated two-person LiveChat team as usage rapidly increased.

My Perspective:

Sometimes the most impactful digital changes are also the simplest. Introducing LiveChat felt almost trivial at first - until we realised how strongly people prefer instant, human-level communication. Within weeks, the tool became one of the busiest touchpoints in the club, driving both conversions and member satisfaction. Watching adoption explode to the point where two people were needed full-time was proof that good service design is often about removing friction, not reinventing the world.

CONNECTIS needed a professional, unified set of sales materials to replace outdated documents and support conversations with enterprise clients. I created a complete redesign of the sales folder and offer package, clarifying the service architecture (specialist, team and project outsourcing, testing, helpdesk) and delivering a modern, consulting-style presentation of capabilities. The result was the company’s first cohesive sales toolkit - visually consistent, strategically structured and aligned with how clients evaluate IT service partners.

My Tasks:

• Designed a new sales folder structure and visual system based on a clear, benefits-driven narrative.
• Rewrote the full set of service descriptions to match enterprise expectations and decision-maker language.
• Developed modular one-pagers, templates and slides for flexible but consistent sales use.
• Translated complex workflows into simple diagrams and client-friendly visuals.
• Integrated the new identity across print and digital materials.
• Collaborated with Sales, Delivery and Management to validate accuracy and strategic alignment.

My Perspective:

This project proved how transformational well-designed sales materials can be. CONNECTIS had strong services, but the story wasn’t being told properly - and fixing that gap changed how the company presented itself overnight. It was a small project on the surface, but fundamentally shifted confidence, clarity and professionalism inside the sales team.

CONNECTIS Cloud was developed as a digital platform enabling clients to preview recruitment progress and select IT specialists directly from a structured candidate pool. The system streamlined cooperation with corporate clients by giving them visibility into active processes, profiles and skill sets. My role focused on designing a clear, intuitive and professional layout that translated a complex recruitment workflow into a user-friendly interface suitable for high-level decision-makers.

My Tasks:

• Created the full layout structure of the platform, including wireframes and visual hierarchy.
• Designed a clean navigation model to help clients browse candidate lists and recruitment stages.
• Developed UI components optimised for clarity and quick comparison of specialist profiles.
• Ensured a consistent visual style aligned with the CONNECTIS brand identity.
• Collaborated with the internal development team to translate layouts into functional screens.
• Adapted the interface for client-facing use to support transparency and faster decision-making.

My Perspective:

This was a lightweight but satisfying project - taking a complex, often chaotic recruitment process and giving it a layout that actually made sense. It was also one of my first experiences designing a digital tool where clarity mattered more than visual flair. Even though I worked only on the layout, it felt good to contribute to a system that improved how CONNECTIS worked with major clients.

The IT industry is high-pressure and highly competitive - and CONNECTIS needed a way to stand out as a company that genuinely understands programmers. Instead of corporate meetups, the strategy focused on building a real community through informal, high-quality, stress-relief experiences designed specifically for developers.
The “IT Parties for Programmers” became a quarterly ritual: immersive house-party–style events, themed gatherings, bowling nights, rope parks, horseback lessons and anything else that broke routine and created memorable shared moments. These weren’t marketing events - they were community experiences that positioned CONNECTIS as the opposite of corporate stiffness: a brand associated with fun, freedom and authenticity.
The initiative became a cornerstone of early employer branding efforts and helped CONNECTIS build a recognisable, human, developer-friendly image in Warsaw’s IT ecosystem.

My Tasks:

• Designed the overall concept of CONNECTIS’s developer community strategy through informal, high-impact experiences.
• Organised quarterly events ranging from themed parties to outdoor activities, sports, and live entertainment.
• Created the „stress-relief” positioning - CONNECTIS as a place where programmers could relax, connect and simply feel good.
• Managed logistics, venues, theming, guest experience, communication and on-site execution.
• Ensured each edition reinforced a consistent identity: fun, friendly, no-corporate-nonsense.
• Built a recurring format that strengthened long-term relationships with developers and supported recruitment pipelines.

My Perspective:

These events remain one of the purest examples of what community building really is: not pushing content, not running campaigns, but making people feel seen and appreciated. In a world of rigid corporate structures, giving developers space to breathe, laugh and reset was more powerful than any traditional employer-branding tactic. And honestly - it was fun. Sometimes the best marketing is simply creating places where people want to come back.

CONNECTIS needed a distinctive, modern and technology-oriented identity that would differentiate the company in a highly competitive IT services market. The rebranding concept was built around a single, powerful symbol: the underscore “_”, a visual metaphor rooted deeply in programming culture, command-line syntax and developer workflows.
“_” became the core of the new brand system - appearing not only in the logo, but also in offer templates, email signatures, internal documents, communication materials and presentation layouts. It acted as a subtle but unmistakable signature of the company’s technical DNA. The project introduced a new color palette, typography, layout rules and tone of voice, forming the first fully coherent corporate identity in CONNECTIS’ history.

My Tasks:

• Developed the complete rebranding concept centred on “_” as CONNECTIS’ technical signature.
• Designed the new logo and the extended identity system across all digital and print touchpoints.
• Redesigned sales documents, email signatures, correspondence standards and offer templates to incorporate the underscore motif.
• Created brand guidelines: colour palette, typography, layout rules, iconography and usage logic.
• Ensured consistency across folder materials, presentations and marketing outputs.
• Introduced a communication tone aligned with developer culture - precise, minimalistic, technical.
• Coordinated implementation across teams and ensured adoption in daily operations.

My Perspective:

This was my first full rebranding - and the first time I realised how much power a single, well-chosen element can have. The underscore turned out to be more than a graphic idea; it became a unifying symbol that finally gave CONNECTIS a clear identity. Seeing “_” appear everywhere - from offers to email signatures - felt like watching a fragmented company gain its voice.

The Polish Dominican community in Czortków, Ukraine, lost the roof of its church in a devastating fire. With the Dominican Fair approaching, I took responsibility for organising a fundraising effort that could meaningfully support the reconstruction. Using letters signed by the prior and the pastoral leader, I visited dozens of restaurants, cafés, cinemas, theatres, wine shops and local businesses across Warsaw. The goal was simple: gather prizes for a charity lottery that would attract people and raise real money.
The response exceeded every expectation. I collected hundreds of vouchers for dinners, coffees and cultural events, dozens of bottles of wine, and an enormous amount of premium chocolate. For a lottery of 1,000 tickets, we secured roughly twice as many prizes. Over three days, every ticket was sold - queues stretched for tens of metres once people realised that every single ticket truly won something. The offline lottery raised €20,000, and an additional €20,000 came through online fundraising. It wasn’t enough to rebuild the roof completely, but it was a transformative amount for the community.

My Tasks:

• Created and executed the full fundraising concept independently as a high-school volunteer.
• Obtained official letters and signatures from the Dominican leadership for credibility.
• Visited over 30 restaurants and multiple cultural venues to secure high-value prizes.
• Built a prize pool approximately twice the size of the number of lottery tickets available.
• Organised on-site logistics, communication and the distribution system during the three-day fair.
• Helped coordinate post-event communication and sponsor acknowledgements on a banner displayed at the church façade.

My Perspective:

This was the first project in my life where I realised something fundamental: reality is bendable - and almost anything is possible if you try hard enough. I was a teenager with a stack of letters, knocking on doors and convincing businesses to help rebuild a roof in a town most of them had never heard of. And it worked - spectacularly.
The following year, when I was no longer involved, the lottery returned to its previous, modest scale. That contrast taught me a lesson I’ve carried ever since:
success is hard, maintaining success is harder, and the hardest thing of all is simply caring enough to try.
Looking back, this project shaped everything that came after. It showed me what happens when you take responsibility, push beyond what seems realistic, and give people a reason to believe. And the rest of my track record proves that I learned the right lesson.